Maximize Your Property's Potential: 6 Reasons to Hire a Professional Real Estate Photographer

Real estate can be a very fast-paced and competitive industry, where each listing is competing for the attention of potential buyers, to hopefully grab attention and reel them in for a potential sale.

Hiring a professional photographer can give you an edge that will boost your brand as a realtor, capture more views, generate more clicks, and ultimately help you attain success in your industry.

Of course, I am a little biased, but I do believe having a professional photographer to capture your properties will be a game-changer. Here are 6 reasons why hiring a professional photographer for your listings is more important than ever.

1.) People buy first with their eyes. In the era of the internet, where we are surrounded by seemingly endless options, what gets someone to click one listing versus the next? The photography! You do not want to post a listing with your cell phone photos next to listings with professional photos. That is like sending the potential buyer right to the competition.

2.) With captivating professional photos, many homes can sell faster, and for more money. It is amazing what photography taken with the proper equipment, lighting, and editing can do, in contrast with candid photos taken with an iPhone. We spend years perfecting our craft, and thousands of dollars on equipment and editors so that difference can be both clear and worthwhile.

3.) You can harness other services within the arsenal of the professional photographer to achieve 3 things. Firstly, you can increase the perceived value of your brand, with services such as aerial drone photography, or 360 virtual tours, to make your listing look exceptional. Second, these things will draw in more clicks, and Third, they will help showcase the property from every angle. This can reduce questions, or people who would disqualify the property for some interior feature, that they would be able to check and see themselves with a 360 virtual tour, freeing up more of your time, which brings me to point 4.

4.) Hiring a professional photographer will give you more free time. The photographer knows how to get quality photographs fast and efficiently. They will handle the digital media, leaving you more time to get the house sold! A good partnership between agent and photographer can be a lucrative investment to help take your business to the next level.

5.) You can sell the home for more money. Studies show that homes with professional-grade photography consistently out preform their counterparts. When a home looks great, and has great photos, its value jumps from the start. According to a recent redfin article, the average home with professional photography sells for $11,000 over market value.

6.) Professional real estate photographers will help promote you as a relator. When you order a professional to cover a listing, not only does it save time, but it impresses the buyers, and presents you and your brand as efficient and professional, it is a win-win.

For these reasons and more, I believe there is ample benefit to hiring a professional photographer, after all, when your property looks great, your brand as a relator looks great, you get more clicks, and offers, and ultimately get that home sold faster.

Send me an email to discuss pricing, benefits, or make an appointment for professional photography for your listing today!

Gen3photography@gmail.com